About
Most product companies today are artificially alive. They survived on easy money, but that party is over. Now, you need a business that is actually profitable. It is no longer valid to run a company for 10 years without breaking even. Software complexity makes products never ready to scale. I build software to remove that complexity so companies can scale being profitable.
As founder of Beamer, I'm building the company that develops SaaS solutions to automate the path to structural simplicity. I combine first-principles thinking with practical implementation frameworks to help founders identify what to subtract for maximum impact.
Based in Warsaw, I write and speak about operational efficiency, technical debt reduction, and efficient scaling.
The Economic Principle
Everything you build to satisfy demand will make you wealthier, but everything you build not to satisfy demand but ignoring it will make you poorer.
The Problem
Before product market fit, the strategy that made the company successful made sense. You were optimizing for product performance and you got it right. But product market fit is what Professor Clayton Christensen called the decoupling point, when the company must shift from optimizing for performance to optimizing for speed and flexibility.
Keeping the same strategy after you reached product market fit becomes a liability.
Product companies today survive on easy money. Capital subsidizes the inefficiency and keeps the pre-PMF strategy alive longer than it should. But the market is changing and capital is becoming less tolerant to inefficiency. Figuring out profitability later is no longer an option.
Scale by Subtraction
I challenge the idea that growth justifies bloated overly complex systems. Customers demand product performance, not the complexity behind.
Complexity never has real demand, and therefore, the more complexity the more money it takes from your pocket making the product less feasible.
Core Principles
- Every technical decision is a business decision with visible impact
- Well-defined boundaries enable independent product component evolution.
- Smaller product updates involve fewer people and put less at risk.
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Frequently Asked Questions
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Interested in scaling by subtraction? Have questions about operational simplicity? Reach out using the form below.